Success came early to Billy McFarland as his first business was started at the age of 13 where he set up a system that located clients for a local business. When he was a freshman computer engineering student at Bucknell University, he started Spling, which still is a successful operation, as he is the CEO. Spling transforms the company URL into a graphic which helps to promote the company brand. The company has clients such as Discovery and Universal.
In 2013, in New York City, Magnises was started, which is a storybook example of success and widespread excitement. Magnises is a platform that is designed for millennials so that they can receive substantial discounts from many of their favorite haunts. For the very reasonable annual fee of $250, the receive discounts and perks from favorite restaurants, bars, clubs, events, travel deals, and special occasions.
The glue that makes everything happen is the Black Card. All of the pertinent data of the member is copied from the member’s debit or credit card onto the Black Card, which is used to pay the bill and automatically apply the discounts.
The Black Card has become quite the item to possess, as millennials congregate, and if any individual in the group is without the Black Card, they get straightened around in a hurry.
The target demographic of Magnises is young professionals, entrepreneurs, managers, garment industry principals, and IT management. There is a huge population of these folks in and around Times Square and the financial areas of New York City.
Membership is somewhat selective with the online application that must be filled out and approved by management. Businesses are screened as well to make sure that it is understood that the proper service and attention levels are given to members.
Continued success is in the future of Magnises, as evidenced by a recent investment by a venture capitalist of $3 million. Billy McFarland is planning expansion to other cities with similar populations of millennials, and the future looks bright as the demand is there.