Norman Pattiz Teams Up With Edison Research To Show Effectiveness Of Ads On Listeners

Norman Pattiz, the founder of PodcastOne recently tied up with Edison Research to test out the effectiveness of the ads that were being aired on the numerous channels under the name of PodcastOne. The research was done using five major brands, which are known to have a high recall rate on other advertisement sources already. The study was done by analyzing the listeners, not just after the ads were aired on the channels, but also before.

The main aim was to understand the consumer trends and the audiences that listen to the shows on PodcastOne. By doing this, Norman Pattiz has given advertisers and marketeers scientific proof that the advertisements aired through this medium work as intended. Read more: Norman Pattiz | Fundacity

There were numerous findings from the study that was conducted by Edison Research. Almost sixty percent of the .listeners responded well to the advertisements that were aired for a famous grocery store.

Before the advertisement, a mere seven percent of listeners even knew the existence of this brand. However, when it came to advertisements that involved automobiles, the brand recall was far less, with fewer participants of the study responding well to the ads that were aired.

Awareness campaigns were one type of adverts that had an extremely high rate of recall. These advertisements had increased from sixty percent before the ad was aired to about seventy-six percent after.

When conducting this research, Edison Research conducted three rounds in 2016 so accurately set in stone the market analysis that they had done. By doing this research and publishing the results, Norman Pattiz has managed to attract other brands from similar categories who want to showcase their products in between the shows on the channels of PodcastOne. Learn more about Norman Pattiz: https://patch.com/georgia/atlanta/podcastone-ceo-norman-pattiz-reveals-networks-brand-lift-research-edison-researchers

The brands that were used to conduct that analysis were already a good mix, ranging from those which were fairly well known in the consumer market, to those that were relatively obscure and new.

Some of the brands that were more well known either were using their old slogans or taglines, while some were using entirely new ones. This diverse pool of advertisements allowed Edison Research to perform a more detailed analysis to have a good outcome of results that were in accordance to what Norman wanted.

When Norman Pattiz founded PodcastOne, he wanted to make it as close to the radio as possible. However, with very few podcast networks being advertisement driven, not many brands tend to advertise on this.

With the results from the research, Norman Pattiz hopes to change the perception of advertisers to get them to invest into the podcast network.

End Citizens United Takes Large Strides in 2017

Capitol Hill has been taken over by not only special interests and dark money, but also by politicians who seem to be okay with it. When dark money came into politics back in 2010, during the controversial Citizens United decision with the Supreme Court, people weren’t quite aware of the dramatic changes that were about to unfold. Now, seven years later, we have a President Trump who campaigned on operating within the now-legal grey area emboldened by that ruling. Fortunately for us, even in these darker times, groups like End Citizens United are out there working hard to bring some semblance of equality back to Washington D.C.

 

The controversial Supreme Court decision revolved around the conservative group, Citizens United. End Citizens United, founded by President of the PAC Tiffany Muller, is focused on making their own name a reality: ending Citizens United. Muller knows that there is a long and tough road ahead but that they can’t relax even for a minute if change is going to come back to the government in order to give a voice back to the American people. When dark money is influencing United States politicians more than the votes of constituents, then you know that there is a real problem taking place.

 

In order to make effective change at the highest levels of government End Citizens United is going to need the financing to fund politicians who support the cause. Through the first three months of 2017 the team at End Citizens United saw a surplus in fundraising that they never would have anticipated, even in their most optimistic moments. The first quarter of fundraising would see End Citizens United raise a stunning $4 million from nearly 100,000 donors. Donations averaged around $12 per person and nearly 40% of the contributions came from first time donors. All of these numbers bode well for a movement that is ready to grow.

 

End Citizens United is a grassroots organization that is trying to unite constituents together to make real change in D.C. but they can only go so far without some top level help. In order to get to a point to bring legislative change to the United States government, End Citizens United has to have help from some of the top legislators in the country. That is why End Citizens United is meticulous in who they choose to back in elections. End Citizens United recently announced their endorsement of New Mexico’s Senator Heinrich.

 

Senator Heinrich has long been a vocal activist for ending Citizens United and PAC President Muller seemed to be ecstatic to get him on board. Senator Heinrich says, “Our democracy should never be for sale and I’m honored to have the support of End Citizens United.”