Rick Smith and the Innovation-focused Securus Technologies

In any area of business, visionary leaders rule the industry with their innovative thoughts and strategies. People have seen many examples of this trend in the last few decades. When it comes to Securus Technologies, the incarceration services firm, this is particularly true as it captured significant success under the leadership of its visionary CEO, Rick Smith. How he made the services and solutions of Securus Technologies highly popular? The answer is simple, Rick was focusing on the future and giving importance to technology to improve the prison and enforcement solutions. Under his leadership, the firm invested nearly $600 million in technology research, acquisitions of companies and technologies, and patents, in the last three years. Read more on PRNewsWire.com.

The vision of Rick was highly visible when Securus bought JPay in mid-2015 in an attempt to enhance the product solutions and improve the customer experience. JPay is a premier provider of technology and communication services such as education apps, email, electronic payments, entertainment apps, and more to the correction space. Additionally, the company has made a significant presence in more than 33 state-wise prison systems in the country. Just after completing the deal, Rick Smith said in an elated voice that the transaction gave significant access to the major areas of correction that received excellent growth in the recent years including email, inmate tablets, and payments.

Rick Smith Securus also added that the deal gave the company the capacity to virtually supply anything to correction agencies to help them to run a smart prison system. Smith again said that he and the management of Securus were keenly watching JPay and the innovative solutions of the firm that garnered success to it. The time has arrived to combine the solutions and teams of both the companies to take the innovation next level. Rick Smith concluded that the combined product solutions of Securus and JPay give a clear choice to the prison customers for the best product with the highest security that too at most competitive prices in the market. Check this article at Bloomberg.com to know more about Rick Smith.

The top-notch solutions of Securus have helped correction and investigation authorities to solve crimes, reduce the rate of crimes, improve prison experience, and more. The prison technology customers regularly reach out to Securus to explain how the solutions of the company helped them to execute prison services better. Interestingly, Securus sends out innovative product proposals to the authorities at least once in every week to help the correction and enforcement institutions to address crimes and improve the social issues in the society. Rick Smith has almost three decades of expertise in communication industry as he began his career with leading telecommunication provider, Global Crossing North America, in 1973. Later, he collaborated with Eschelon Telecom and finally joined Securus in 2008 to lead it from the front.

Read more: https://www.crunchbase.com/person/rick-smith-12

Fabletics Capitalizing on the Power of the Crowd to Outdo Its Competitors

The world is changing and so is technology, businesses, and ways of marketing. The traditional methods of marketing relied heavily on products campaign, road shows and use of posters. Modern marketing methods include the use of digital advertising through the mass media and the social media platforms. However, there is one unique new marketing technique that is gaining popularity and is customer-centric, and that is the use of the power of the crowd or crowd-sourced reviews.

Consumer Purchases today are determined by crowd-sourced reviews. Before a customer purchases, a product they first look for crowdsourced reviews, and the more a product has positive reviews, the more the likelihood that the customer is going to buy the product and vice versa. Reviews act as personal recommendations from other clients who have previously bought the product and have the first-hand experience with the product.

Savvy brands such as Fabletics are capitalizing on this concept and for this reasons they have been able to outdo their competitors within less than five years. Fabletics was established in the year 2013 by two friends Don Ressler and Adam Goldenberg. The duo later brought on board Kate Hudson as a partner and brand ambassador of the company’s products. Fabletics boast of rapid growth and has recorded over 235 million in revenue indicating a 200% growth rate since the firm was launched. Fabletics, in addition, has more than one million paying members. Shawn Gold who is TechStyle’s Corporate Marketing Officer attributes Fabletics rapid growth on embracing the use of reviews or power of the crowd.

The company has leveraged on the power of the crowd, and as a result, they have been able to increase customer acquisition, improved loyalty and increase customer retention all of which have contributed to the rise in revenues. Today consumers trust reviews more than anything else, and because of increased digital awareness, online reviews have become a significant part of a consumer’s decision-making process. Customers before making purchases they first research about a business read a couple of reviews and then make their final determination on a product. According to research conducted by BrightLocal Study, about 84% of people trust online reviews and regard them as personal recommendations. The number has always increased every year the research has been conducted. According to Peter Holten the founder and CEO of Trustpilot, people no longer trust the traditional marketing and advertising methods nowadays. There are power, safety, and trust in the opinion and feedbacks from reviews and companies that understand this concept have been successful.

Reviews that are authentic and genuine help boost businesses. They also help improve a company or a product search ranking which in turn captures more customers leading to increased revenues. Business should try to incorporate reviews into product or service offering, and as a result, there will be more repeat loyal customers. Fabletics understands this marketing strategy and does take their customers seriously. They respond to thousands of its customer’s reviews. Reviews have helped Fabletics gain new customers through referrals and more fundamentally has helped them refined their products.

Hudson has played a key role in marketing Fabletics product as she models the clothes and loves being the brand ambassador. For customized athleisure product just visit the Fabletics website sign up and take a lifestyle quiz.

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