Great communication and advertising help businesses present their offers to the right audience, increase sales and achieve the success they desire. Every smart business owner, organization manager or entrepreneur understands the benefits of market promotions or advertising.
Norman Pattiz, the founder of PodcastOne recently tied up with Edison Research to test out the effectiveness of the ads that were being aired on the numerous channels under the name of PodcastOne. The research was done using five major brands, which are known to have a high recall rate on other advertisement sources already. The study was done by analyzing the listeners, not just after the ads were aired on the channels, but also before.
The main aim was to understand the consumer trends and the audiences that listen to the shows on PodcastOne. By doing this, Norman Pattiz has given advertisers and marketeers scientific proof that the advertisements aired through this medium work as intended. Read more: Norman Pattiz | Fundacity
There were numerous findings from the study that was conducted by Edison Research. Almost sixty percent of the .listeners responded well to the advertisements that were aired for a famous grocery store.
Before the advertisement, a mere seven percent of listeners even knew the existence of this brand. However, when it came to advertisements that involved automobiles, the brand recall was far less, with fewer participants of the study responding well to the ads that were aired.
Awareness campaigns were one type of adverts that had an extremely high rate of recall. These advertisements had increased from sixty percent before the ad was aired to about seventy-six percent after.
Capitol Hill has been taken over by not only special interests and dark money, but also by politicians who seem to be okay with it. When dark money came into politics back in 2010, during the controversial Citizens United decision with the Supreme Court, people weren’t quite aware of the dramatic changes that were about to unfold. Now, seven years later, we have a President Trump who campaigned on operating within the now-legal grey area emboldened by that ruling. Fortunately for us, even in these darker times, groups like End Citizens United are out there working hard to bring some semblance of equality back to Washington D.C.
The controversial Supreme Court decision revolved around the conservative group, Citizens United. End Citizens United, founded by President of the PAC Tiffany Muller, is focused on making their own name a reality: ending Citizens United. Muller knows that there is a long and tough road ahead but that they can’t relax even for a minute if change is going to come back to the government in order to give a voice back to the American people. When dark money is influencing United States politicians more than the votes of constituents, then you know that there is a real problem taking place.
In order to make effective change at the highest levels of government End Citizens United is going to need the financing to fund politicians who support the cause. Through the first three months of 2017 the team at End Citizens United saw a surplus in fundraising that they never would have anticipated, even in their most optimistic moments. The first quarter of fundraising would see End Citizens United raise a stunning $4 million from nearly 100,000 donors. Donations averaged around $12 per person and nearly 40% of the contributions came from first time donors. All of these numbers bode well for a movement that is ready to grow.
End Citizens United is a grassroots organization that is trying to unite constituents together to make real change in D.C. but they can only go so far without some top level help. In order to get to a point to bring legislative change to the United States government, End Citizens United has to have help from some of the top legislators in the country. That is why End Citizens United is meticulous in who they choose to back in elections. End Citizens United recently announced their endorsement of New Mexico’s Senator Heinrich.
Senator Heinrich has long been a vocal activist for ending Citizens United and PAC President Muller seemed to be ecstatic to get him on board. Senator Heinrich says, “Our democracy should never be for sale and I’m honored to have the support of End Citizens United.”
Logan Stout is one man that cannot be put in a box in terms of what he does. He grew up in Richardson, Texas where he attended high school. Among many other things, he is a business founder, entrepreneur, author, motivational speaker, and a philanthropist. He admits that his enthusiasm to always make it in life started at a very early age when he joined the J.J. Pearce High School. He was engaged in playing his two favorite sports; basketball and baseball. He was always overdoing himself in order to succeed.
His efforts did pay off as not only was he a star student, but also was the school’s MVP in basketball. Logan Stout, however, chose to be a professional baseball player instead of basketball. His career in baseball was quite successful as he participated in 17 World Series baseball events. He had also grown to be a successful baseball coach. Alongside his sporting career, Logan Stout also pursued his education. He attended Panola University where he graduated with a degree in business. He also attended the University of Dallas and has a degree in psychology. He has coached the Dallas Baptist University baseball team and also played for the Fort Worth Cats.
ID Life is a health and fitness company that was launched in 2014. The company is Logan Stout’s brainchild and he is currently its CEO. The company’s headquarters are located in Frisco, Texas. The company uses a simple questionnaire to capture the details of their clients and offer the suitable option. Considering the young age of ID Life, it is very successful with a yearly revenue of around $2-$5 million.
ID Life has also partnered with Jen Widerstrom, Darwin Deason, Troy Aikman and numerous other fitness ambassadors to push its brand. Some of the product ID Life offers are shakes, weight management pills, energy supplements, and sleep strips. Their products are tailored to meet an individual’s goals.
The future is uncertain. However, people can guard it through sound investments. For this reason, investment firms have been set up to offer financial and investment advice to the clients. Madison Street Capital is one such company that prides in helping its clients in their investment and financing endeavors.
Madison Street Capital’s presence and success are felt globally. It is a banking institution that specifically deals with investment banking on an international platform. The firm started operating in Chicago, Illinois, where its headquarters are located. Over time, it has expanded its operational boundaries to North America, Asia, and Africa. Madison Street Capital has been gaining popularity because of offering quality services to its clients. It provides corporate advisory services, expert investment opinions, valuation services, and mergers and acquisition services. Moreover, it provides its services indiscriminately to businesses in both the private and public sector.
Madison Street Capital reputation is built on solid pillars of integrity, transparency, excellence, and effective leadership. It is a globally renowned institution, which offers world-class services to its clients. More so, it is dedicated to assisting its client to succeed in the global investment market. The institution is customer-oriented, and it has come to the realization that clients have varying requirements. Hence, it offers them customized services that suit their individual needs. It adopts its customers’ projects as its own to ensure that their goals and objectives are met satisfactorily. Also, it provides them with customer-tailored services in financial advisory, capital raising, transactions, and ownership transfer.
Success is a direct reward for hard work and quality services. Madison Street Capital, therefore, utilizes the services of qualified professionals that possess extensive knowledge and experience in investment banking. Moreover, it utilizes the services of these experts to conduct exhaustive market research on existing market niches that help bolster its customers’ returns and business potential. Through these studies, Madison Street Capital has concluded that emerging markets are vital for the increase of their clients. Hence, it has committed its resources and valuable assets in these markets. Through the initiative, the institution has gained the trust of its clients worldwide, and this explains its vast achievements within a short duration.
Madison Street Capital also owns a hedge fund. To the surprise of many, the enterprise has exceeded its expectations since it has completed more than 74 financial deals in only two years. Besides, greater success is expected shortly due to the favorable hedging environment and the growing alliance that is closing the distribution gap of products to customers.
Madison Street Capital also engages in charitable endeavors that are geared towards empowering the community through the building of the business enterprises in the locality. Also, it has joined forces with philanthropic organizations for the benefit of the society as a whole. It aims at creating positive impacts in both the local and global fraternity. The institution prides in its dedication to excellence and offering quality service to its clients.
Madison Street Capital, an international investment banking firm, has announced the completion of a minority recapitalization for its client, ARES Security Corporation. The Vienna-based company provides risk management services through comprehensive end-to-end security software. Madison Street Capital acted as a financial advisor for ARES. Madison’s senior managing director, Reginald McGaugh, provided proper leadership throughout the transaction process. Madison Street Capital settled for Corbel Structured Equity Partners as the appropriate financing partner for the deal. Corbel has a flexible capital solution and network of experts in the industry. ARES looks forward to enhancing its product and service offing. This way, the company will realize high profitability margins and be able to provide shareholders with higher dividends.
Reginald said that he was honored to work with ARES’ president, Ben Eazzetta. He added that ARES Security is a distinguished company that seeks to protect the most critical assets in the world. The executive applauded the company’s superior management team that inspired them to deliver excellent results. Eazzetta acknowledged Madison Street Capital’s team for their professionalism and hard work to ensure that ARES benefits from the services of the financing partner. He asserted that he was satisfied with the team’s expertise in due diligence, valuation analysis and devising innovative capital raising strategies. Corbel Capital Partners is a renowned equity fund that makes non-control investments in lower middle-market firms. The company has an asset base of $95 million. The corporation invests in different securities that guarantee high returns at lower risks. This information was originally mentioned on Benzinga as reported in the following link https://www.benzinga.com/pressreleases/17/01/r8887730/madison-street-capital-arranges-minority-recapitalization-for-ares-secu
Madison Street Capital has been in business for decades. This way, they have gained adequate experience and knowledge that has enabled them to maintain their leadership status in the competitive investment industry. The investment-banking firm is headquartered in Chicago, Illinois. The management of the company saw the need to open offices in North America, Asia and Africa given the increased demand for their services. The premier corporation believes in building strong communities across the United States. To this end, they have worked closely with different organizations such as United Way to support various charitable initiatives.
While attending college in Georgetown, Nathaniel Ru and his friends noticed there were not many healthy eating options available to them. With a desire to find food that was simple and healthy they began searching for a solution. The stumbled across a small 560 square foot pub space on M Street in the middle of the downtown area and the vision began to unfold.
For a month straight, Ru and his friends tried contacting the landlord of the empty pub space. They were continually rejected and hung up on. When the landlord finally agreed to a in person meeting they were underprepared. They showed up in suits and with a minuscule three page business plan. One of the pages was financials. Ru and his friends were just a few short months from graduation and the landlord saw ambition and drive to open this healthy eatery. Rather then fully rejecting them she told them to reach out to business backers and an architect and come back to her with a real plan.
It took less then a month for Ru and his friends to establish themselves with an architect and business backers. They admit that they were extremely lucky this landlord was willing to work with them. None of them had any previous restaurant experience, they simply had a vision for fun and easy food and the determination to make it accessible to the Georgetown area.
Most of the ingredients in the meals that sweetgreens produces come from local farmers. In addition to a wonderful food menu, sweetgreens has an extensive juice line and hosts a yearly music festival. Ru and his friends realized their Georgetown location was going to work when they survived their first winter break without a decrease in sales and customers. Since the opening of the Georgetown location, Sweetgreens has opened locations in Boston, New York, Washington, Philadelphia, Chicago and many other major cities across the United States. The yearly music festival that they host highlights local food trucks and farmers as well as up and coming musical talent. The second store didn’t achieve the same success as the first Georgetown location. Needing a draw in customers Ru and his friends decided to connect food and music into one fun experience. In 2009 Ru and his friends introduced the new Sweetlife music festival which drew large crowds for the music and cuisine.
If you live in the US, you have probably tried the Sweetgreen seasonal dishes and loved them. Ever since the establishment of this fast restaurant, in the year 2007, the network has been growing at a rate faster than lightning. Today, the company operates 64 outlets across the US and employees approximately 1,700 employees. As a result, so many entrepreneurs are constantly watching out for strategies executed by the company.
If you are in the food industry and are having a hard time getting your food business to pick, here are some lessons that you could take from Sweetgreen. First, is the use of technology. We live in a highly digitalized world, where one cannot afford not to have an online presence. You need to be able to tap into both the online and offline worlds. For the three co-CEOs of Sweetgreen, Jonathan Neman, Nathaniel Ru, and Nicolas Jammet both have a tech education background from Georgetown University. Therefore, they have made technology a very big part of their business. In fact, about 30%vof their business is conducted online. They have a website and a mobile app that can be used for transactions.
Great management strategies also account for a huge percentage of Sweetgreen’s success. For the management, to get as close as possible to its customers, they utilize a no-corporate headquarters policy. Therefore, the management has to move through the various outlets, fostering interactions everywhere.
Sweetgreen is such a huge success due to their sustainability policies. Their aim is not only to deliver food and make money, but to deliver good and healthy food. This is possible because they get fresh and healthy ingredients directly from the farms.
About Nathaniel Ru
Nathaniel Ru is a co-founder and co-CE0 of Sweetgreen restaurant. He has been with the company since day one of its opening, which was in the year 2007. His great entrepreneurial background, which is in fact the course he pursued in Georgetown University’s McDonough School of Business.
When Nathaniel Ru completed his undergraduate degree, he did not go out in search for a white collar job. Instead, he combined efforts with his two college best friends and together they started the Sweetgreen restaurant. He has grown to be an inspiration to young entrepreneurs who have innovative ideas but are afraid of executing them.
Doe Deere is the founder of Lime Crime Beauty Company which majors in beauty products. Just as a routine, Doe’s body is adjusted to waking up at 8:30 am. During this time, she takes gulps of a full glass of water before performing any duty. Morning is her most favorite time of the day and she loves viewing the world’s scenic beauty through the window and having some flash forwards of how her day is going to be! Since she lives in Los Angeles where the air is not so humid, she loves keeping her skin moist as her number one of her priority.
Cat/Camel stretches are her favorite exercises when she wakes up in the morning. She then prepares her breakfast of mainly hot-cereal which she enjoys eating. The calendar on her phone is her main planning tool when it comes to activities. Although Doe loves keeping her mornings free from the digital world, she always has her Instagram open. To ensure the free running of activities in her company, she chats internally with the subordinates. During the day, she also checks on her emails and responds to them in prompt. Music is part of her world as she is fond of listening to The Beatles tunes.
Makeup moments in the morning are her best as she gets to spend time with herself. When it comes to face wash, Doe has always considered using glossier, whose scent is like that of roses. Murad Hydrodynamic Quenching Essence is what she uses as her moisturizer. For creating a foundation on her skin, she uses L’Oreal’s or rather the MAC’S studio fix mainly when leaving her apartment. Doe has lately been working on skin foundations and she is looking forward to bringing a new product to the market.
Her favorite part of makeup routine is applying of blush and lipstick. She opts for the pink and red color in such occasions. Afterward, she can use either Rustic or Red Velvet from her beauty line. Doe’s average makeup time is quarter an hour to a full hour. In occasions such as meetings where she has to be extra-charming, Doe takes more time for makeup. Evening showers are Doe’s favorites since her hair is usually dry and can style it up the following morning in her appealing way. Since Doe can’t go without curling her hair to look wavy, she always opts to use the curling wand. To show off her pink color, Doe loves wearing her hair down.
Doe’s mornings are not only characterized by a makeup session but also always has ample time to play with her Persian cats. Kissing and soothing them is what fancies her since they are irresistible. In the noon hours, she reports to her company and takes lunch with her employees. Most of her time is spent in meetings and socializing with the subordinates. In a typical normal day after job, she will leave for home at around 6:00 pm but when the workload in the company is too much, she can even leave when it’s almost midnight.
The congestion of traffic in Austin, Texas is a situation being addressed by the Central Texas Regional Mobility Authority. They believe the solution to the problem is the use of current technology. They have solved congestion issues in the past by building new roads, toll roads, increasing the capacity of roads, and making improvements to non-toll lanes. The agency was established by the individuals of Williamson and Travis counties to help solve traffic conditions.
Innovation is at the heart of the Mobility Authority. They are using technology in the management of the flow of traffic. Eliminating traffic entirely is not an option but they have made progress that help people commute every day. The toll roads stabilize the traffic flow and the Express Lanes are often flowing freely even while the other lanes are congested during rush hour traffic.
Smart roads are a part of the future and vehicles will be able to talk to the road. Once this technology has been implemented the possibilities are nearly endless. The Mobility Authority uses different applications to give commuters routes in real time encourage carpooling. The number of drivers in Austin currently driving alone leave 900,000 car seats empty every day. Carpooling will go a long way in easing road congestion.
Other options including riding bicycles or walking when possible. There are dedicated paths easily accessible for individuals who are interested. Vehicles breaking down cause congestion that can be overcome by clearing these vehicles off the road faster. Most of these breakdowns are considered minor.
Mike Heiligenstein works for the Central Texas Regional Mobility Authority as the Executive Director. He has been instrumental in overseeing the organizations growth since 2003 when they were a small startup agency. The Mobility Authority is now one of the national leaders in operating toll roads. During his time with the company, Mr. Heiligenstein has witnessed the cutting edge technologies of electronic tolling and video billing.
Mike Heiligenstein has been a public official for more than three decades. He has been a Council Member for Round Rock City and a Commissioner for Williamson County with his focus on infrastructure projects. Mike Heiligenstein has been involved in transportation projects, developing the Brushy Creek Regional Trail, and parkland acquisitions. He served as a chair for the Clean Air Force regarding an initiative for clean air in Central Texas and was involved in the beginning phases with the National Association of Counties concerning the Air and Water quality subcommittees.
It’s long been a forgone conclusion that when the topics of human, civil and migrant rights are brought up in casual conversation, the reaction elicited is almost inevitably polarizing and divisive. This especially rings true with people of brown skin.
And with so many of these issues continuously plaguing our country, it’s often just as confusing to figure out where we to begin searching for solutions to these troubling issues.
But despite how bleak things may appear to be at times, there always seems to be help on the horizon when we need it most! Michael Lacey and Jim Larkin embody the meaning of fighting and taking action when it matters most. In the next few minute’s, I’ll discuss just who these game changers are, and what their wonderful Lacey & Larkin Frontera Fund could mean for you!
Lacey and Larkin cofounded the Phoenix News Times with a group of bright young college students in La Crescenta apartments. They also created Village Voice Media, both in 1970. In those early days, the duo would cover stories that spanned President Nixon’s influence on the Cambodian invasion as well as restaurant reviews, and other news publications.
The two men were arrested in 2007 on charges of revealing confidential information that centered around the investigation of
Maricopa County Sheriff Joe Arpaio. These charges were dropped 24 hours after their arrest, and the two men sued the Arizona government for being falsely accused, settling for a whopping $3.75 million dollars!
During the case, it was revealed that Lacey and Larkin were taken from their homes against their will. And there were also disturbing grand jury subpoenas involving Sheriff Arpaio that showed foul play against people of brown skin on his behalf. Read more:Michael Larcey | Twitter and Michael Larcey | Facebook
As you can imagine, this didn’t sit well with two men who spent their lives fighting on the behalf of individuals for violations of their own rights. Thankfully, out of this misfortune spawned the Lacey and Larkin Frontera Fund, which was created to help people fight against violations of their freedom of speech and other civil rights. This fund was designed to support Mexican immigrants throughout the Mexican border in their trials of hardship and need.
Without a doubt, Lacey and Larkin understand the horrific reality behind civil, human and migrant right violations the happen every day in this country – especially within the Mexican border. The Lacey & Larkin Frontera Fund is a huge step in the right direction, of protecting the values that matter most to us.
Cotemar is a Mexican company that is in the oil and gas industry. The company serves the industry in construction and maintenance of the maritime operations. It also provides services to offshore oil operation employees in terms of accommodation. The company operations are also geared towards providing support of marine operations which include transportation of employees and materials.
The Company operations and expansion
The company, a service company, was founded in 1979 which gives the company 38 years of experience in the delivery of services. By integrating effective process equipment and competitive staff, Cotemar has been evolving to expand its services along the value chain of the industry. Since the beginning of its operations, the company has grown to be the leading service provider in the oil and gas industry. The company has divided its operations into three main strategic divisions, that is food and lodging, construction, modernization, maintenance and engineering and specialized and marine support boats.
Food and Lodging
In this service, Cotemar provides support in terms of, washing, and ironing, cleaning of common areas and bedding services in each room. In the platforms and boats that the company operates, it has a capacity to provide food and accommodation services to more than 4,000 people at the same time. The company provides the highest standards in quality while observing sanitation control. Cotemar guarantees quality service from the reception of food to the personalized service of cleaning and entertainment on board.
Specialized and Marine Support Boats
The company has boats which are installed with systems that help Cotemar provide services that are unique like offshore maintenance. The boats are controlled using GPS which is designed to make the boats remain one position when in operation. There are boats that have refrigerators in them to help in the transportation of food and material. This is to conform and comply with set out regulations.
Construction, Modernization, Maintenance, and Engineering
This service consists of maintenance and rehabilitation of platforms and processing centers in offshore installations. The provision of this service is supported by the use of semi-submersible platforms that have the ability to move from one complex to another. The operations are controlled by the use of mobile connection equipment for the capture of data in the field. This is supported by high technological systems developed for proper planning and timely delivery.
Through the provision of this service, the company strives to install materials in time and within budget, raise and create value in their processes, contribute to profitability and comply with the environmental regulations.