If you live in the US, you have probably tried the Sweetgreen seasonal dishes and loved them. Ever since the establishment of this fast restaurant, in the year 2007, the network has been growing at a rate faster than lightning. Today, the company operates 64 outlets across the US and employees approximately 1,700 employees. As a result, so many entrepreneurs are constantly watching out for strategies executed by the company.
If you are in the food industry and are having a hard time getting your food business to pick, here are some lessons that you could take from Sweetgreen. First, is the use of technology. We live in a highly digitalized world, where one cannot afford not to have an online presence. You need to be able to tap into both the online and offline worlds. For the three co-CEOs of Sweetgreen, Jonathan Neman, Nathaniel Ru, and Nicolas Jammet both have a tech education background from Georgetown University. Therefore, they have made technology a very big part of their business. In fact, about 30%vof their business is conducted online. They have a website and a mobile app that can be used for transactions.
Great management strategies also account for a huge percentage of Sweetgreen’s success. For the management, to get as close as possible to its customers, they utilize a no-corporate headquarters policy. Therefore, the management has to move through the various outlets, fostering interactions everywhere.
Sweetgreen is such a huge success due to their sustainability policies. Their aim is not only to deliver food and make money, but to deliver good and healthy food. This is possible because they get fresh and healthy ingredients directly from the farms.
About Nathaniel Ru
Nathaniel Ru is a co-founder and co-CE0 of Sweetgreen restaurant. He has been with the company since day one of its opening, which was in the year 2007. His great entrepreneurial background, which is in fact the course he pursued in Georgetown University’s McDonough School of Business.
When Nathaniel Ru completed his undergraduate degree, he did not go out in search for a white collar job. Instead, he combined efforts with his two college best friends and together they started the Sweetgreen restaurant. He has grown to be an inspiration to young entrepreneurs who have innovative ideas but are afraid of executing them.