Don Ressler serves as the current CEO of Fabletics. He has a long experience in e-commerce because he started his career at a very young age. Don is the mastermind of multiple startups that have proved to be highly successful. His first company was Fitnessheaven.com. He built the company and sold it to Intermix Media. He worked at Intermix Media in a new section known as Alena Media. The company performed incredibly well under his leadership until News Corps purchased it. Don Ressler decided to leave Alena Media after feeling that their new managers on Brandettes were ignoring them. He went forth to explore new opportunities.
The amount that Ressler raised after selling FitnessHeaven.com assisted him to start other successful business startups. Don Ressler’s first business venture after Alena Media was Intelligent Beauty. The firm started as an online marketplace that sold cosmetics and skincare products on Crunchbase. The company ran for about two years before venturing into weight loss products. Ressler gained massive experience in advertising throughout this period. He learned how to build an internet brand, market it and make it a success.
Don Ressler and Adam Goldenberg have been business partners for a long time. The two became entrepreneurs and got into business at a very early age. Goldenberg started his first company at nineteen years old. He sold the company and worked as the Chief Operating Officers. E-commerce business has been highly profited for the two business people. Intelligent Beauty was established in 2006 and led to the opening of other business platforms. Don Ressler’s experience with Intelligent Beauty has seen him gain a big name in the health industry.
Fabletics is just the latest venture by JustFab. Fabletics specializes in selling activewear. The brand has done very well in the fashion marketplace. It now competes with technology giants like Amazon in sportswear and activewear fashion. The kind of clothing sold by Fabletics are customized and highly fashionable. Don Ressler serves as the co-founder and Chief Executive Officer of Fabletics and JustFab on LinkedIn. He believes that every woman should have access to the fashion clothing they want.
The Fabletics brand started as an online business venture. The brand is now expanding into brick and mortar store under Don Ressler’s leadership at http://www.huffingtonpost.com/2012/06/25/for-intelligent-beautys-a_n_1624707.html. He is advancing the company through the vision of Kate Hudson.