Whitney Wolfe is making some major moves with Bumble. The Texas native that chose to open the headquarters for Bumble in Austin, Texas has become to standout out in every way.
There are no other women in the field of technology dating apps so this makes Whitney Wolfe stand out. She is also someone that is still under the age of 30 when it comes to the dating app game, and the large majority of her adversaries are much older than this.
She even stands out when it comes to the location for her business. While all the other tech entrepreneurs were pleaing for a spot in Silicon Valley or New York City, Whitney Wolfe was taking her business to the city of Austin. She has another business office that is outside of the United States, but choosing a southern region for the headquarters was a bold move for Whitney Wolfe. What it would prove was that she was a catalyst for change. She was the female Lone Ranger that wasn’t afraid to stand out.
This is even more obvious when one takes a look at the way that she has promoted the Bumble app. In the early stages she called the dating app a feminist app. Now she is expanding with Bumble Bizz and she is rooting for women in the business world to form network circles and create better business environment. Men are also allowed to use the app, but in most of her interviews she talked heavily about how women are able to utilize Bumble Bizz for greater business opportunities.
Whitney Wolfe has managed to stand out in all of these ways, and this has allowed her to gain a powerful platform. If she was just like everyone else the Bumble app would have been dubbed another dating app. She would have had a harder time expanding, but Whitney Wolfe has always had a desire to have multiple business ventures.
Even when she was a college student she would float from one business idea to another. This has not changed with Bumble. In the grand scheme of things it is the dating app portion of this app that has brought most of the users to Bumble. It does not, however, have to be the only thing that people use when signing up for Bumble. Whitney Wolfe also wants people to be able to network amongst one another.